The Fitchburg Community Read program aims to bring community members together for a shared love of reading. Community Read organizers asked our team to create and implement a branding and public relations plan to diversify the program’s audience and increase student engagement.
We identified that the Community Read program lacked a defined identity and message. We suggested a new approach by making the program highly interactive online to connect with an audience that craves digital connection. We also worked to create a welcoming, approachable environment across all media to engage more diverse sectors of the community.
As Project Manager, I managed the budget, quality, schedule, and scope of the project and monitored integration of sub-project teams. I also assisted with many tactical aspects; I wrote press releases and blog posts, designed print marketing materials using Adobe Illustrator, and directed and edited the program’s promotional video using Adobe Premiere Pro.